The purpose of establishing corporate identity standards is to define the details of the new identity and present a strong and consistent brand to all who come in contact with Cliffs Natural Resources. Projecting a strong and consistent identity is important to the success of Cliffs Natural Resources.
Cliffs’ new blue and green logo suggests the image of a cliff and a reflection in water. The symbol also represents the company’s core mining business, which operates above and below ground, while further serving as a reminder of Cliffs’ long-standing commitment to sustainable development.
The corporate logo consists of two integrated elements – the symbol and the wordmark, “Cliffs.” Both elements have been designed to work as one to maintain and build a strong identity, both elements must always appear together as shown.
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